In this role, Jennie is responsible for supporting, creating, and implementing business strategies to enhance the position and integrity of an organization or business. She impacts client service, morale, administration, the growth and integration of the company and the development of professionals and staff. Jennie is also married to Arie Harel and the mother of three children.
Chief Executive Officer
A certified EMT and coordinator for Hatzalah Emergency Services, Arie is also the CEO of Lice Troopers and also assumes the duties of COO. His experience in health care and customer service drive his work with the company. Arie is also married to Jennie Harel and the father of three children.
Chief Financial Officer
Richard Silverman brings over 30 years of experience in marketing, finance and operations to Lice Troopers. As CFO, Richard provides vital financial oversight, vision and strategy.
Known nationally as "the Lice Lady" and the "Ladybug", it was Harel's experience with her 9 children and their perpetual head lice infestations that lead to the search for a better method of lice removal. Lice Busters NYC , the parent company of Lice Troopers, is the product of her research and practice. With 25 years of experience, Harel's pioneering method continues to set the standard in all-natural and 100% effective lice removal.
Marketing & Communications, Director
A communication professional with deep roots in the South Florida community, Ginette brings just the right experience and training to the team. As Director of Marketing and Communications, she develops and spearheads all external communications and marketing for the company. She also handles employee communications and cooperatively partner with Lice Troopers’ community engagement and outreach teams.
Human Resource Manager
As Human Resource Manager, Mariana monitors all Human Resources functions including recruiting and interviewing candidates, checking references and performing background checks, setting up company policies, developing job descriptions, and maintaining updated employee records.
Northeast Operations Director
Yoni, Dayla Harel's son, brings years of experience in the head lice removal business. His first-hand experience and professional background inform his management of the Northeast region, as well as his logistics and quality control work to our company.
Customer Operations Manager
Gloria takes ownership of customers issues and following problems through to resolution improving the customer experience. She works in conjunction with sales and marketing, and HR, providing feedback to increase customer satisfaction, loyalty, and retention.
Devorah, daughter of our founder, manages the training of our expert Lice Troopers team, ensuring that each is thoroughly educated about head lice, highly skilled in our all-natural, guaranteed lice removal method and prepared to offer superior customer service to all our clients.
Elizabeth is our in-house expert, keeping us abreast of the latest in industry advances. Her long history in customer service makes her an asset to our team.
Miami office manager
Myriam manages the Miami Lice Troopers office while pursuing her degree as a Physician’s Assistant. With her background as a medical assistant, she offers extensive clinical experience while excelling in patient care.